Services: Flexible engagement support for near- and long-term objectives
We provide a full range of services and can work on a project-by-project basis, under limited term engagements for special projects, or on extended retainer to support ongoing communications programs.
As needed, we can orchestrate a full complement of third-party creative services to create a virtual team for graphic design, digital and video production to meet strategic, marketing and communication goals.
In addition to these services, we are very comfortable in serving as an interim team lead or making recommendations to improve team process and structure to optimize investment in both internal and external communications resources.
We offer our clients the following services:
Strategy and Conceptualization
- Market and business situation analysis
- Competitive landscape audit and research
- Assessment of current communications channels -- internal and external
- Ideation for key themes, programs and campaigns
- Annual strategic communications plan for budgeting purposes
- Communications team governance and process consulting
Corporate Communications
- Employee communications -- editorial planning, copywriting, campaigns
- Governance and policy consulting
- Industry and corporate event executive presentations
- Merger and acquisition communications planning and execution
- Organizational announcements -- internal and external
- Editorial support for annual reports and corporate functions, e.g., human resources
Public Relations
- Press release development
- Press release editorial planning
- Issue and crisis management strategy and messaging -- talking points, statement responses, FAQs
- Executive media training
- Media interview talking points, FAQs and executive
- Media outreach content development -- pitches, backgrounders, press kits
Marketing Communications
- Website content strategy and site development project management
- Thought leadership and content marketing – blogs, white papers, briefs, emails
- Client newsletters -- editorial planning and content development
- Critical client communications -- e.g., product sunsets, change in support structure or services
- Paid media planning -- advertising and advertorial development and placement
- Product and service collateral -- brochures, case studies, product sheets, case studies
- Product and service launch planning and execution
- Video scripting and production supervision
Branding
- Management of outside research teams and focus group guide development
- Research online survey design and execution
- Identity consultation
- Positioning and messaging governance
- Message platform development - playbooks
- Activation planning
Product launches, brand positioning and mergers and acquisitions
We have extensive experience in strategic communications support for product launches, corporate brand positioning and mergers and acquisitions. We can create detailed action plans and timelines and provide full delivery of the associated communication tactics for all impacted audiences—from employees, to clients and strategic partners, to media and industry analysts.
Core Messaging, Copywriting and editing
Our exceptional writing and editing skills support delivering fast, efficient and compelling copy. Because of our strong business acumen, we are quick to understand, can flex with creativity because we understand context, and consistent in our quality delivery.